Computers, Humans and Intentions of Speech

I was chatting with a colleague who's culturally aware and he talks to me in Italian whenever he can. We've been discussing how life is always full of surprises and he used an automatic translation tool to say something very deep and profound in my own language. I appreciated the tentative and the end result wasn't too bad from a language perspective. The issue was with the meaning itself.

The lesson for me? Tools can translate words well, but not intentions of speech.

Humans are sometimes affected by the same disease. We get the words. We hear them. However we miss the real sense. The next time I speak/listen to someone who has a different background and culture I'll make sure to dig a bit more into his intentions and reasons.

Ted's short talks (aka Ted in 3 Minutes)

Everyone knows TED and I wont spend so much time to introduce it. I've just stumbled in a section of the website that I always ignored: Ted in 3 Minutes. It TED's equivalent of an elevator pitch and if you're running out of ideas or inspiration, this section is what you should look at.

What can be accomplished in around 3 minutes? You can say something simple in an interesting way and make someone laugh as you can see in the video below.

 

Or tell a life story that's both inspiring, sad and full of hope.

 

These two videos remind me that we don't need to spend too much time in communication. Important, remarkable or even simple things can be presented in less than three minutes.

What are we talking about? What's publicime?

It's the beginning of a new year and along with wishes and dreams, I'd like to start with concrete actions. I've always had two passions: technology and advertising. I devote most of my life to the first one as it helps to pay the bills and care for my family, but I realize that the latter gives me equal joy and kindles my dreams. The first is logical, the second is foolish. The first is real, the second is imaginary. One touches minds, the other moves hearts. Together, they're the essence of me.

This blog is meant to complement the logical side of me and I plan to discuss things like marketing, advertising, public relations and communication. I'm sometimes enchanted by advertisements and I believe I can reach a difficult goal: Making readers love communication and advertising! That's why I've started this blog.

I'm going to move all the non-technical content from my other blog to begin with. They'll be published with the original dates. Feel free to reach out to me, even just to say hello!
Luca