Appraising Your Investment In Enterprise Web Analytics

In the information age, everyone collaborates on this worldwide knowledge exchange channel that's called Internet. Computing devices are proliferating and all interactions are finding a common home: the net. It binds us in a way that was inconceivable only a few years ago. I can stay up to date on what my US or Japan colleagues are doing. I can read articles and thoughts written in unknown cities all around the globe.

We are all on the web. Whether you have a small niche blog or you are a famous writer in your field of expertise, you should care about analyzing your readers. This becomes more important if you are a company willing to publicize products on the web.

I just found this interesting Google sponsored Forrester research that may be captivating for all of us.

Happy reading.
Luca