Saturday, May 19, 2012

Groupon, how to keep a loyal customer (UPDATED)

Dear Groupon,

I've always been a supporter of your site and when I've heard someone complaining about the quality of your services I was with you, on your side. The reason is that I really loved the concept behind Groupon: give power to people trough collective actions.
This simple idea appealed a lot to me and whenever an issue arose, I always gave you the benefit of doubt and said that it wasn't your fault.

Logo of Groupon
Logo of Groupon (Wikipedia)
Then something changed... and a few months ago I bought a set of knives hoping to receive them in less than 20 days as advertised. It was back in January and, as of today, I've never got anything at my place. That could happen, could be merchant's fault.
I started to open an endless chain of tickets to your customer care department and I've usually got two answers: "we're checking with the seller" or "we're working on your refund request" and nobody ever came back to me (ticket numbers #714518, #688063, #687435, #655754, #623462, #596450, etc..). Five months passed.

This lack of meaningful communication and all the time I've spent trying to fix this trivial thing made me really, really, really unhappy. I trusted the Group Promise, what should I do now?


UPDATE (21/05/2012):
The Groupon Team was very responsive to my tweets and provided a refund. I've changed the blog title to "How to keep a loyal customer" as it's how you deal with problems that really makes a difference.
Thanks @groupon @groupon_italia.

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