Saturday, May 19, 2012

Groupon, how to keep a loyal customer (UPDATED)

Dear Groupon,

I've always been a supporter of your site and when I've heard someone complaining about the quality of your services I was with you, on your side. The reason is that I really loved the concept behind Groupon: give power to people trough collective actions.
This simple idea appealed a lot to me and whenever an issue arose, I always gave you the benefit of doubt and said that it wasn't your fault.

Logo of Groupon
Logo of Groupon (Wikipedia)
Then something changed... and a few months ago I bought a set of knives hoping to receive them in less than 20 days as advertised. It was back in January and, as of today, I've never got anything at my place. That could happen, could be merchant's fault.
I started to open an endless chain of tickets to your customer care department and I've usually got two answers: "we're checking with the seller" or "we're working on your refund request" and nobody ever came back to me (ticket numbers #714518, #688063, #687435, #655754, #623462, #596450, etc..). Five months passed.

This lack of meaningful communication and all the time I've spent trying to fix this trivial thing made me really, really, really unhappy. I trusted the Group Promise, what should I do now?

Regards,
Luca


UPDATE (21/05/2012):
The Groupon Team was very responsive to my tweets and provided a refund. I've changed the blog title to "How to keep a loyal customer" as it's how you deal with problems that really makes a difference.
Thanks @groupon @groupon_italia.



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Monday, May 14, 2012

Italy could be a great place for start-ups

Italy is famous for its food and fashion, for sport cars and lovely places to visit, for the warm character of Italians and for fine works of art, but could Italy be the perfect place for start-ups? I think so and let me explain why.

Why should I start my company here?
Birth of Venus, Botticelli
What do you need to craft the perfect recipe? And to build the world's most desired cars? What do you need to create a fine piece of art? Creativity and passion.
What do you need to build the next big thing? Creativity and passion.
Creativity, as your idea should be disrupting and challenge the status quo. Passion as you need execution to transform an idea in a business, despite the crisis and the headwinds.

Working surrounded by wonderful sights, in the relaxing and warm atmosphere that only Italy can give, startuppers can focus on their ideas and live a meaningful live. Another important factor is the moderate cost of living, which is relatively low compared to other major European countries.

Let's change what doesn't work
There are some issues that stop entrepreneurs from moving to Italy, like the bureaucracy or the limited amount of VC funding, but that'll change quickly. Government is focusing on a digital agenda, on simplification and growth. To stimulate young talents we should organize events and conferences. We should build state-funded incubators to ensure proper support and money to early stage startups. We already have some great VCs, but many more will come when they smell the renewed energy of Italy's startup scene.

We innovated many times throughout our history and a crisis is the perfect excuse to change our skin again and adapt to the new conditions. Let's make this Country the dream of every young entrepreneur!