Ted's short talks (aka Ted in 3 Minutes)

Everyone knows TED and I wont spend so much time to introduce it. I've just stumbled in a section of the website that I always ignored: Ted in 3 Minutes. It TED's equivalent of an elevator pitch and if you're running out of ideas or inspiration, this section is what you should look at.

What can be accomplished in around 3 minutes? You can say something simple in an interesting way and make someone laugh as you can see in the video below.

 

Or tell a life story that's both inspiring, sad and full of hope.

 

These two videos remind me that we don't need to spend too much time in communication. Important, remarkable or even simple things can be presented in less than three minutes.

What are we talking about? What's publicime?

It's the beginning of a new year and along with wishes and dreams, I'd like to start with concrete actions. I've always had two passions: technology and advertising. I devote most of my life to the first one as it helps to pay the bills and care for my family, but I realize that the latter gives me equal joy and kindles my dreams. The first is logical, the second is foolish. The first is real, the second is imaginary. One touches minds, the other moves hearts. Together, they're the essence of me.

This blog is meant to complement the logical side of me and I plan to discuss things like marketing, advertising, public relations and communication. I'm sometimes enchanted by advertisements and I believe I can reach a difficult goal: Making readers love communication and advertising! That's why I've started this blog.

I'm going to move all the non-technical content from my other blog to begin with. They'll be published with the original dates. Feel free to reach out to me, even just to say hello!
Luca

iTunes University and the power of Open Learning

The word "Open" these days spans a multitude of aspects. Openness is invading software, governments are opening their data and universities are exchanging knowledge with a broad non-paying crowd.

I'm a great fan of iTunes U and I stumbled in this press release describing the exceptional growth of the eco-system. It's unbelievable the amount of topics that you can research about.
This is a short list of interesting speeches that I've recently listened:

• Harvard's Justice with Michael Sandel
• Princeton's Commencement Speech with Jeff Bezos (it's the 7th file on the list)
• Oxford's Building a Business

Of course we can not forget TED which is another authority in the field of inspiring and provoking talks. Do you have a favorite talk to share? I'm waiting for your comments.

Related articles

• Princeton University - 2010 Baccalaureate remarks
• Michael Sandel On "The Lost Art Of Democratic Debate"
• How TED Connects the Idea-Hungry Elite

Fast Company is searching for 2010's Most Influential Person Online

Fast Company started a project to measure how much we influence the online communities. Here is the description coming from their website.

We started with a simple question: Who are the most influential people online right now?
That's what The Influence Project is designed to answer. By participating, you will have your picture appear in the November issue of Fast Company magazine as part of an amazing photo spread. The more influence you demonstrate, the bigger your picture will be.
You may discover that you're more influential than you think.
Influence is not only about having the most friends or followers. Real influence is about being able to affect the behavior of those you interact with, to get others in your social network to act on a suggestion or recommendation. When you post a link or recommend a site, how many people actually bother to check it out? And what's the likelihood of those people then forwarding it on? How far does your influence spread?
This is the type of influence we're looking for. We want to find the most influential person online. Who knows? It might even be you.

How influential are you? Participate to the project by clicking here.

Appraising Your Investment In Enterprise Web Analytics

In the information age, everyone collaborates on this worldwide knowledge exchange channel that's called Internet. Computing devices are proliferating and all interactions are finding a common home: the net. It binds us in a way that was inconceivable only a few years ago. I can stay up to date on what my US or Japan colleagues are doing. I can read articles and thoughts written in unknown cities all around the globe.

We are all on the web. Whether you have a small niche blog or you are a famous writer in your field of expertise, you should care about analyzing your readers. This becomes more important if you are a company willing to publicize products on the web.

I just found this interesting Google sponsored Forrester research that may be captivating for all of us.

Happy reading.
Luca